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Marketing Letters
Published in: Marketing Letters 1/2020

30-11-2019

Speciesism: an obstacle to AI and robot adoption

Author: Bernd Schmitt

Published in: Marketing Letters | Issue 1/2020

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Abstract

Once artificial intelligence (AI) is indistinguishable from human intelligence, and robots are highly similar in appearance and behavior to humans, there should be no reason to treat AI and robots differently from humans. However, even perfect AI and robots may still be subject to a bias (referred to as speciesism in this article), which will disadvantage them and be a barrier to their commercial adoption as chatbots, decision and recommendation systems, and staff in retail and service settings. The author calls for future research that determines causes and psychological consequences of speciesism, assesses the effect of speciesism on the adoption of new products and technologies, and identifies ways to overcome it.
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Literature
Castelo, N. Schmitt, B. and Sarvary, M. (2019). Robot or human? Perceptions of human-like robots. Working Paper.
Caviola, L., Everett, J. A. C., & Faber, N. S. (2019). The moral standing of animals: towards a psychology of speciesism. Journal of Personality and Social Psychology, 116(6), 1011–1029.CrossRef
Dennett, D. D. (2017). From bacteria to Bach and back: the evolution of minds. London: Penguin Books.
Dietvorst, B. J., Simmons, J. P., & Massey, C. (2014). Algorithm aversion: people erroneously avoid algorithms after seeing them err. Journal of Experimental Psychology: General, 144(1), 114–126.CrossRef
Epley, N. (2018). A mind like mine: the exceptionally ordinary underpinnings of anthropomorphism. Journal of the Association of Consumer Research, 3(4), 591–598.CrossRef
Haslam, N. (2006). Dehumanization: an integrative review. Personality and Social Psychology Review, 10(3), 252–264.CrossRef
Logoni, C., Bonezzi A. and Morewedge, C. K. (in print). Reactions to medical artificial intelligence. Journal of Consumer Research
Mori, M. (1970). The uncanny valley. Energy, 7(4), 33–35.
Rogers, E. M. (1983). Diffusion of innovation (3rd ed.). New York: The Free Press.
Turing, A. M. (1950). Computing machinery and intelligence. Mind, 59(236), 433–460.CrossRef
Metadata
Title
Speciesism: an obstacle to AI and robot adoption
Author
Bernd Schmitt
Publication date
30-11-2019
Publisher
Springer US
Published in
Marketing Letters / Issue 1/2020
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-019-09499-3

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