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Published in:
1998 | OriginalPaper | Chapter
Telemarketing or Telesales?
Author : Valerie O’Dea
Published in: Better Business by Phone
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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Academic marketeers will claim ‘The aim of marketing is to make selling superfluous. The goal is to know and understand the customer so well that the product or service sells itself’. It would then follow that teleselling is redundant if telemarketing is accurately conducted. A client recently asked me the question, ‘We are about to recruit a telesales person, what do I need to consider ?’ The way I answered him introduces the question ‘Telesales or Telemarketing’.