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Marketing Letters

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01-09-2016

The effect of disfluency on consumer perceptions of information security

Authors: Yong-Wan Park, Paul M. Herr, Byung Cho Kim

Published in: Marketing Letters | Issue 3/2016

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Abstract

Three experiments investigated the role of metacognitive experience in perceptions of information security. Fluency was manipulated via technical versus nontechnical product descriptions (Experiment 1) or via easy- or difficult-to-read fonts (Experiment 2). In both studies, perceived security was high when fluency was low (versus high), except when consumers focused on product ease of use (Experiment 2). Increasing awareness of the source of feelings of fluency reduced these effects (Experiment 3).

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Title: The effect of disfluency on consumer perceptions of information security
Authors: Yong-Wan Park
Paul M. Herr
Byung Cho Kim
Publication date: 01-09-2016
Publisher: Springer US
Published in: Marketing Letters / Issue 3/2016
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-015-9359-9

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