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Marketing Letters

Erschienen in:

01.09.2016

The effect of disfluency on consumer perceptions of information security

verfasst von: Yong-Wan Park, Paul M. Herr, Byung Cho Kim

Erschienen in: Marketing Letters | Ausgabe 3/2016

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Abstract

Three experiments investigated the role of metacognitive experience in perceptions of information security. Fluency was manipulated via technical versus nontechnical product descriptions (Experiment 1) or via easy- or difficult-to-read fonts (Experiment 2). In both studies, perceived security was high when fluency was low (versus high), except when consumers focused on product ease of use (Experiment 2). Increasing awareness of the source of feelings of fluency reduced these effects (Experiment 3).

Vorheriger Artikel The effect of attribute-based and alternative-based processing on consumer choice in context

Nächster Artikel Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model

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Titel: The effect of disfluency on consumer perceptions of information security
verfasst von: Yong-Wan Park
Paul M. Herr
Byung Cho Kim
Publikationsdatum: 01.09.2016
Verlag: Springer US
Erschienen in: Marketing Letters / Ausgabe 3/2016
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-015-9359-9

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