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Published in:
Is Box Office Still Relevant? Read chapter Read first chapter

2018 | OriginalPaper | Chapter

4. What About Distribution, Exhibition and Timing Factors?

Author : Barrie Gunter

Published in: Predicting Movie Success at the Box Office

Publisher: Springer International Publishing

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Abstract

Distributors and exhibitors take over and determine where the movie is shown and how widely it gets shown. Exhibitors, who own and control the theatres, will also decide on the duration of a movie’s cinema run. The timing of a movie’s release is important as well. At peak holiday seasons, there are bigger audiences available. Yet there might also be more competition for eyes on screen from other movies. For distributors, a long cinema run means more money, but for exhibitors, declining audiences for a movie over time can mean less income. Cinema run durations must be planned to maximise financial returns from theatres and other distribution platforms such as video and TV.

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previous chapter Is Studio Size Important to Box Office Success?
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Metadata
Title
What About Distribution, Exhibition and Timing Factors?
Author
Barrie Gunter
Copyright Year
2018
Book
Predicting Movie Success at the Box Office

Print ISBN: 978-3-319-71802-6

Electronic ISBN: 978-3-319-71803-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-71803-3_4