01-06-2009 | Marketingquellen
Wübker, Georg — Simon-Kucher & Partners: Power Pricing für Banken — Wege aus der Ertragskrise
2., aktualisierte Auflage, Frankfurt/Main: Campus, 2008, 238 Seiten, CHF 133.00/EUR (D) 79,00, ISBN: 978-3-593-37963-0
Published in: Marketing Review St. Gallen | Issue 3/2009
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