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Sales Excellence

Auf gute Kontakte!

  • 01-04-2024
  • Intro
Published in:
Author
Eva-Susanne Krah
Published in
Sales Excellence | Issue 4/2024

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Excerpt

Sicher kennen Sie das: Ein guter neuer Kundenkontakt ist geschlossen. Jetzt gilt es, gezielt in das Nurturing zu investieren, also den neuen Kontakt zu pflegen, sich um den Kunden zu kümmern, seinen spezifischen Bedarf zu ermitteln und ihm die richtigen Informationen zur richtigen Zeit maßgeschneidert so zu liefern, dass er an einem Kauf Ihrer Leistung nicht vorbeikommt. Doch das ist leichter gesagt als getan. Immer noch gibt es im Sales Funnel ein Vakuum zwischen „verkaufsreifen“ Kontakten und Potenzialen im so genannten „Dark Funnel“, die häufig zu wenig genutzt werden. …

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next article News
Title
Auf gute Kontakte!
Author
Eva-Susanne Krah
Publication date
01-04-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 4/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2278-8

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