1 Introduction
2 Literature
2.1 Counterfeits and the scope of this research
2.2 Human values and behaviour
2.3 Counterfeit experience as a moderator
2.4 Construal level as a mediator
2.5 Overview
2.6 Study 1
2.6.1 Data collection and sample
2.6.2 Measures
2.6.3 Assessment of value measurement
2.6.4 Results
Basic Model | Variables | Value dimension → counterfeit patronage | ||
---|---|---|---|---|
Standardised estimates | t-value | p value | ||
Self-transcendence | − .37** | − 3.53 | .00 | |
Self-enhancement | .08 | .89 | .37 | |
Conservation | .08 | .73 | .47 | |
Openness to change | .12 | 1.34 | .18 |
Moderated model | Variables | Value dimension → counterfeit patronage | ||
---|---|---|---|---|
Standardised estimates | t-value | p value | ||
Self-transcendence | − .35** | − 4.13 | .00 | |
Openness to change | .160* | 2.03 | .04 | |
Counterfeit experience | − 1.62* | − 2.14 | .03 | |
Counterfeit experience × self-transcendence | 1.72* | 2.27 | .02 |