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Asian Journal of Business Ethics

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21-02-2023

Ethics in product marketing: a bibliometric analysis

Authors: Manoj Kumar Kamila, Sahil Singh Jasrotia

Published in: Asian Journal of Business Ethics | Issue 2/2023

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Abstract

This study aims to identify the ethical challenges in the process of product marketing. It conducted a bibliometric study to evaluate the major ethical concerns in the area of product marketing. The data for the current study was extracted using the Scopus database. The study uses VOSviewer and Biblioshiny-bibliometrix to analyze the data. The results revealed that in the twenty-first century, ethical concerns and research related to pharmaceutical marketing, consumption behavior, and sustainability have significantly grown and are emerging as important issues. The study is novel in its approach and develops a theoretical model to know ethical issues related to product marketing with multidimensional process (i.e., identification, search strategy, and analysis) for a long-term sustainable business success. By this study, the academicians and researchers will focus greater attention on the rapidly developing human-techno-centric world to fulfill the organizations’ service promises. The study contributes to the marketing ethics literature, particularly to the literature related to ethical issues in product marketing.

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Title: Ethics in product marketing: a bibliometric analysis
Authors: Manoj Kumar Kamila
Sahil Singh Jasrotia
Publication date: 21-02-2023
Publisher: Springer Netherlands
Published in: Asian Journal of Business Ethics / Issue 2/2023
Print ISSN: 2210-6723
Electronic ISSN: 2210-6731
DOI: https://doi.org/10.1007/s13520-023-00168-3

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