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Erschienen in: Asian Journal of Business Ethics 2/2023

21.02.2023

Ethics in product marketing: a bibliometric analysis

verfasst von: Manoj Kumar Kamila, Sahil Singh Jasrotia

Erschienen in: Asian Journal of Business Ethics | Ausgabe 2/2023

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Abstract

This study aims to identify the ethical challenges in the process of product marketing. It conducted a bibliometric study to evaluate the major ethical concerns in the area of product marketing. The data for the current study was extracted using the Scopus database. The study uses VOSviewer and Biblioshiny-bibliometrix to analyze the data. The results revealed that in the twenty-first century, ethical concerns and research related to pharmaceutical marketing, consumption behavior, and sustainability have significantly grown and are emerging as important issues. The study is novel in its approach and develops a theoretical model to know ethical issues related to product marketing with multidimensional process (i.e., identification, search strategy, and analysis) for a long-term sustainable business success. By this study, the academicians and researchers will focus greater attention on the rapidly developing human-techno-centric world to fulfill the organizations’ service promises. The study contributes to the marketing ethics literature, particularly to the literature related to ethical issues in product marketing.

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Metadaten
Titel
Ethics in product marketing: a bibliometric analysis
verfasst von
Manoj Kumar Kamila
Sahil Singh Jasrotia
Publikationsdatum
21.02.2023
Verlag
Springer Netherlands
Erschienen in
Asian Journal of Business Ethics / Ausgabe 2/2023
Print ISSN: 2210-6723
Elektronische ISSN: 2210-6731
DOI
https://doi.org/10.1007/s13520-023-00168-3

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