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International Review on Public and Nonprofit Marketing

Issue 2/2021

Content (7 Articles)

Original research article

Increasing citizen satisfaction with municipal services: the function of intangible factors

Hanna Gendel-Guterman, Miriam Billig

Original research article

The impact of cause-related marketing campaigns on the reputation of corporations and NGOs

Enrique Carlos Bianchi, Gaspar Gracia Daponte, Leticia Pirard

Original Article

The influence of Public University library service quality and library Brand image on user loyalty

Kojo Kakra Twum, Andrews Agya Yalley, Gloria Kakrabah-Quarshie Agyapong, Daniel Ofori

Open Access Original research article

They ought to do it too: Understanding effects of social information on donation behavior and mood

Claire van Teunenbroek, René Bekkers, Bianca Beersma

Original research article

Does youth civic engagement enhance social and academic performance?

Ana Fernandes, Teresa Proença, Marisa R. Ferreira, Arminda Paço

Original research article

Engagement in social networks: a multi-method study in non-profits organizations

Renata V. Klafke, Paulo M. Gomes, Demétrio Mendonça Junior, Simone R. Didonet, Ana M. Toaldo