Skip to main content
Top
Published in: Marketing Letters 3-4/2019

18-11-2019

“It is better to be loved than feared: Machiavellianism and the dark side of internal networking”

Authors: Riley Dugan, Maria Rouziou, Bryan Hochstein

Published in: Marketing Letters | Issue 3-4/2019

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

There is a wealth of evidence—from both practice and academic research—demonstrating the efficacy of internal networking for sales performance. However, scant research has examined whether particular individual difference variables may attenuate this relationship. In response, the current research explores an important boundary condition of internal networking; specifically, we examine trait Machiavellianism and its attenuating effect on the positive relationship between internal networking and sales performance. Using survey response data from 147 B2B salespeople employed at a large, warehousing equipment manufacturer, we find that internal networking has a positive effect on objective sales performance, but that this relationship is attenuated when salespeople are high in Machiavellianism, which is marked by flattery, deceit, and manipulative interpersonal behaviors. Additionally, we find that a salesperson’s political skill—specifically their social astuteness and interpersonal influence ability—fuel their desire to engage in internal networking. We conclude our study by providing implications for both theory and practice, and offering suggested avenues for future research.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Appendix
Available only for authorised users
Footnotes
1
We ran a separate study in which 70 Mechanical Turk respondents were presented with the 3 item, Machiavellian scale used in this research and the 20 item Mach IV scale (Christie and Geis 1970). The order of the scales was randomized, and respondents also completed an unrelated filler task between completing the scales. The results indicated a healthy correlation (r = .593) between the two scales, suggesting that the shortened form, Machiavellianism scale captures the boundedness of the construct that measures the use of manipulation, deceit, and other tactics to get one’s way (e.g., O’Boyle et al. 2012).
 
2
We would like to thank an anonymous reviewer for this suggestion.
 
Literature
go back to reference Achrol, R. S., & Gundlach, G. T. (1999). Legal and social safeguards against opportunism in exchange. Journal of Retailing, 75(1), 107–124.CrossRef Achrol, R. S., & Gundlach, G. T. (1999). Legal and social safeguards against opportunism in exchange. Journal of Retailing, 75(1), 107–124.CrossRef
go back to reference Ahearn, K. K., Ferris, G. R., Hochwarter, W. A., Douglas, C., & Ammeter, A. P. (2004). Leader political skill and team performance. Journal of Management, 30(3), 309–327.CrossRef Ahearn, K. K., Ferris, G. R., Hochwarter, W. A., Douglas, C., & Ammeter, A. P. (2004). Leader political skill and team performance. Journal of Management, 30(3), 309–327.CrossRef
go back to reference Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: findings from Sweden. Journal of Marketing, 58(3), 53–66.CrossRef Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: findings from Sweden. Journal of Marketing, 58(3), 53–66.CrossRef
go back to reference Bolander, W., & Richards, K. A. (2018). Why study intraorganizational issues in selling and sales management? Journal of Personal Selling & Sales Management, 38(2), 169–171.CrossRef Bolander, W., & Richards, K. A. (2018). Why study intraorganizational issues in selling and sales management? Journal of Personal Selling & Sales Management, 38(2), 169–171.CrossRef
go back to reference Bolander, W., Satornino, C. B., Hughes, D. E., & Ferris, G. R. (2015). Social networks within sales organizations: their development and importance for salesperson performance. Journal of Marketing, 79(6), 1–16.CrossRef Bolander, W., Satornino, C. B., Hughes, D. E., & Ferris, G. R. (2015). Social networks within sales organizations: their development and importance for salesperson performance. Journal of Marketing, 79(6), 1–16.CrossRef
go back to reference Bolander, W., Dugan, R., & Jones, E. (2017). Time, change, and longitudinally emergent conditions: understanding and applying longitudinal growth modeling in sales research. Journal of Personal Selling & Sales Management, 37(2), 153–169.CrossRef Bolander, W., Dugan, R., & Jones, E. (2017). Time, change, and longitudinally emergent conditions: understanding and applying longitudinal growth modeling in sales research. Journal of Personal Selling & Sales Management, 37(2), 153–169.CrossRef
go back to reference Boles, J. S., Dudley, G. W., Onyemah, V., Rouziès, D., & Weeks, W. A. (2012). Sales force turnover and retention: a research agenda. Journal of Personal Selling & Sales Management, 32(1), 131–140.CrossRef Boles, J. S., Dudley, G. W., Onyemah, V., Rouziès, D., & Weeks, W. A. (2012). Sales force turnover and retention: a research agenda. Journal of Personal Selling & Sales Management, 32(1), 131–140.CrossRef
go back to reference Brashear, T. G., Boles, J. S., Bellenger, D. N., & Brooks, C. M. (2003). An empirical test of trust-building processes and outcomes in sales manager-salesperson relationships. Journal of the Academy of Marketing Science, 31(2), 189–200.CrossRef Brashear, T. G., Boles, J. S., Bellenger, D. N., & Brooks, C. M. (2003). An empirical test of trust-building processes and outcomes in sales manager-salesperson relationships. Journal of the Academy of Marketing Science, 31(2), 189–200.CrossRef
go back to reference Cheng, C. Y. (2014). A longitudinal study of newcomer job embeddedness and sales outcomes for life insurance salespersons. Journal of Business Research, 67(7), 1430–1438.CrossRef Cheng, C. Y. (2014). A longitudinal study of newcomer job embeddedness and sales outcomes for life insurance salespersons. Journal of Business Research, 67(7), 1430–1438.CrossRef
go back to reference Christie, R., & Geis, F. L. (1970). Studies in machiavellianism. New York, NY: Academic Press. Christie, R., & Geis, F. L. (1970). Studies in machiavellianism. New York, NY: Academic Press.
go back to reference Cotterell, N., Eisenberger, R., & Speicher, H. (1992). Inhibiting effects of reciprocation wariness on interpersonal relationships. Journal of Personality and Social Psychology, 62(4), 658.CrossRef Cotterell, N., Eisenberger, R., & Speicher, H. (1992). Inhibiting effects of reciprocation wariness on interpersonal relationships. Journal of Personality and Social Psychology, 62(4), 658.CrossRef
go back to reference Crossley, C. D., Bennett, R. J., Jex, S. M., & Burnfield, J. L. (2007). Development of a global measure of job embeddedness and integration into a traditional model of voluntary turnover. Journal of Applied Psychology, 92(4), 1031–1042. Crossley, C. D., Bennett, R. J., Jex, S. M., & Burnfield, J. L. (2007). Development of a global measure of job embeddedness and integration into a traditional model of voluntary turnover. Journal of Applied Psychology, 92(4), 1031–1042.
go back to reference Cuevas, J. M. (2018). The transformation of professional selling: Implications for leading the modern sales organization. Industrial Marketing Management, 69, 198–208.CrossRef Cuevas, J. M. (2018). The transformation of professional selling: Implications for leading the modern sales organization. Industrial Marketing Management, 69, 198–208.CrossRef
go back to reference Deng, H., Guan, Y., Wu, C. H., Erdogan, B., Bauer, T., & Yao, X. (2018). A relational model of perceived overqualification: The moderating role of interpersonal influence on social acceptance. Journal of Management, 44(8), 3288–3310.CrossRef Deng, H., Guan, Y., Wu, C. H., Erdogan, B., Bauer, T., & Yao, X. (2018). A relational model of perceived overqualification: The moderating role of interpersonal influence on social acceptance. Journal of Management, 44(8), 3288–3310.CrossRef
go back to reference Ferris, G. R., Treadway, D. C., Kolodinsky, R. W., Hochwarter, W. A., Kacmar, C. J., Douglas, C., & Frink, D. D. (2005). Development and validation of the political skill inventory. Journal of Management, 31(1), 126–152.CrossRef Ferris, G. R., Treadway, D. C., Kolodinsky, R. W., Hochwarter, W. A., Kacmar, C. J., Douglas, C., & Frink, D. D. (2005). Development and validation of the political skill inventory. Journal of Management, 31(1), 126–152.CrossRef
go back to reference Fornell, C. & Larcker. D.F. (1981). Structural equation models with unobservable variables and measurement error: algebra and statistics, 382–388. Fornell, C. & Larcker. D.F. (1981). Structural equation models with unobservable variables and measurement error: algebra and statistics, 382–388.
go back to reference Gabbay, S. M., & Zuckerman, E. W. (1998). Social capital and opportunity in corporate R&D: the contingent effect of contact density on mobility expectations. Social Science Research, 27(2), 189–217.CrossRef Gabbay, S. M., & Zuckerman, E. W. (1998). Social capital and opportunity in corporate R&D: the contingent effect of contact density on mobility expectations. Social Science Research, 27(2), 189–217.CrossRef
go back to reference Gonzalez, G. R., Claro, D. P., & Palmatier, R. W. (2014). Synergistic effects of relationship managers' social networks on sales performance. Journal of Marketing, 78(1), 76–94.CrossRef Gonzalez, G. R., Claro, D. P., & Palmatier, R. W. (2014). Synergistic effects of relationship managers' social networks on sales performance. Journal of Marketing, 78(1), 76–94.CrossRef
go back to reference Grams, W. C., & Rogers, R. W. (1990). Power and personality: effects of Machiavellianism, need for approval, and motivation on use of influence tactics. The Journal of General Psychology, 117(1), 71–82.CrossRef Grams, W. C., & Rogers, R. W. (1990). Power and personality: effects of Machiavellianism, need for approval, and motivation on use of influence tactics. The Journal of General Psychology, 117(1), 71–82.CrossRef
go back to reference Grosz, M. P., Göllner, R., Rose, N., Spengler, M., Trautwein, U., Rauthmann, J. F., . . . Roberts, B. W. (2019). The development of narcissistic admiration and Machiavellianism in early adulthood. Journal of Personality and Social Psychology, 116(3), 467–482.CrossRef Grosz, M. P., Göllner, R., Rose, N., Spengler, M., Trautwein, U., Rauthmann, J. F., . . . Roberts, B. W. (2019). The development of narcissistic admiration and Machiavellianism in early adulthood. Journal of Personality and Social Psychology, 116(3), 467–482.CrossRef
go back to reference Guidice, R. M., & Mero, N. P. (2012). Hedging their bets: a longitudinal study of the trade-offs between task and contextual performance in a sales organization. Journal of Personal Selling & Sales Management, 32(4), 451–471.CrossRef Guidice, R. M., & Mero, N. P. (2012). Hedging their bets: a longitudinal study of the trade-offs between task and contextual performance in a sales organization. Journal of Personal Selling & Sales Management, 32(4), 451–471.CrossRef
go back to reference Gundlach, G. T., Achrol, R. S., & Mentzer, J. T. (1995). The structure of commitment in exchange. Journal of Marketing, 59(1), 78–92.CrossRef Gundlach, G. T., Achrol, R. S., & Mentzer, J. T. (1995). The structure of commitment in exchange. Journal of Marketing, 59(1), 78–92.CrossRef
go back to reference Hair Jr., J. F., Hult, T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications, 2016. Hair Jr., J. F., Hult, T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications, 2016.
go back to reference Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
go back to reference Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55.CrossRef Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55.CrossRef
go back to reference Inkpen, A. C., & Tsang, E. W. K. (2005). Social capital, networks, and knowledge transfer. Academy of Management Review, 30(1), 146–165.CrossRef Inkpen, A. C., & Tsang, E. W. K. (2005). Social capital, networks, and knowledge transfer. Academy of Management Review, 30(1), 146–165.CrossRef
go back to reference Jonason, P. K., & Webster, G. D. (2010). The dirty dozen: a concise measure of the dark triad. Psychological Assessment, 22(2), 420–432.CrossRef Jonason, P. K., & Webster, G. D. (2010). The dirty dozen: a concise measure of the dark triad. Psychological Assessment, 22(2), 420–432.CrossRef
go back to reference Kalra, A., Agnihotri, R., Chaker, N. N., Singh, R. K., & Kumar Das, B. (2017). Connect within to connect outside: effect of salespeople’s political skill on relationship performance. Journal of Personal Selling & Sales Management, 37(4), 332–348.CrossRef Kalra, A., Agnihotri, R., Chaker, N. N., Singh, R. K., & Kumar Das, B. (2017). Connect within to connect outside: effect of salespeople’s political skill on relationship performance. Journal of Personal Selling & Sales Management, 37(4), 332–348.CrossRef
go back to reference Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96.CrossRef Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96.CrossRef
go back to reference Lin, N. (1999). Social networks and status attainment. Annual Review of Sociology, 25(1), 467–487.CrossRef Lin, N. (1999). Social networks and status attainment. Annual Review of Sociology, 25(1), 467–487.CrossRef
go back to reference MacKenzie, S. B., Podsakoff, P. M., & Paine, J. B. (1999). Do citizenship behaviors matter more for managers than for salespeople? Journal of the Academy of Marketing Science, 27(4), 396–410.CrossRef MacKenzie, S. B., Podsakoff, P. M., & Paine, J. B. (1999). Do citizenship behaviors matter more for managers than for salespeople? Journal of the Academy of Marketing Science, 27(4), 396–410.CrossRef
go back to reference Munyon, T. (2009). An investigation of interpersonal distance and relationship quality at work, ProQuest Dissertations and Theses. Munyon, T. (2009). An investigation of interpersonal distance and relationship quality at work, ProQuest Dissertations and Theses.
go back to reference Munyon, T. P., Summers, J. K., Thompson, K. M., & Ferris, G. R. (2015). Political skill and work outcomes: a theoretical extension, meta-analytic investigation, and agenda for the future. Personnel Psychology, 68(1), 143–184.CrossRef Munyon, T. P., Summers, J. K., Thompson, K. M., & Ferris, G. R. (2015). Political skill and work outcomes: a theoretical extension, meta-analytic investigation, and agenda for the future. Personnel Psychology, 68(1), 143–184.CrossRef
go back to reference O’Boyle, E. H., Forsyth, D. R., Banks, G. C., & McDaniel, M. A. (2012). A meta-analysis of the dark triad and work behavior: a social exchange perspective. Journal of Applied Psychology, 97(3), 557–579.CrossRef O’Boyle, E. H., Forsyth, D. R., Banks, G. C., & McDaniel, M. A. (2012). A meta-analysis of the dark triad and work behavior: a social exchange perspective. Journal of Applied Psychology, 97(3), 557–579.CrossRef
go back to reference O’Brien, R. M. (2007). A caution regarding rules of thumb for variance inflation factors. Quality & Quantity, 41(5), 673–690.CrossRef O’Brien, R. M. (2007). A caution regarding rules of thumb for variance inflation factors. Quality & Quantity, 41(5), 673–690.CrossRef
go back to reference Oliver, R. L., & Anderson, E. (1994). An empirical test of the consequences of behavior-and outcome-based sales control systems. Journal of Marketing, 58(4), 53–67. Oliver, R. L., & Anderson, E. (1994). An empirical test of the consequences of behavior-and outcome-based sales control systems. Journal of Marketing, 58(4), 53–67.
go back to reference Palmatier, R. W., Scheer, L. K., & Steenkamp, J. B. E. M. (2007). Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty. Journal of Marketing Research, 44(2), 185–199.CrossRef Palmatier, R. W., Scheer, L. K., & Steenkamp, J. B. E. M. (2007). Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty. Journal of Marketing Research, 44(2), 185–199.CrossRef
go back to reference Pandey, J., & Rastogi, R. (1979). Machiavellianism and ingratiation. The Journal of Social Psychology, 108(2), 221–225.CrossRef Pandey, J., & Rastogi, R. (1979). Machiavellianism and ingratiation. The Journal of Social Psychology, 108(2), 221–225.CrossRef
go back to reference Plouffe, C. R., Sridharan, S., & Barclay, D. W. (2010). Exploratory navigation and salesperson performance: investigating selected antecedents and boundary conditions in high-technology and financial services contexts. Industrial Marketing Management, 39(4), 538–550.CrossRef Plouffe, C. R., Sridharan, S., & Barclay, D. W. (2010). Exploratory navigation and salesperson performance: investigating selected antecedents and boundary conditions in high-technology and financial services contexts. Industrial Marketing Management, 39(4), 538–550.CrossRef
go back to reference Plouffe, C. R., Bolander, W., Cote, J. A., & Hochstein, B. (2016). Does the customer matter most? Exploring strategic frontline employees’ influence of customers, the internal business team, and external business partners. Journal of Marketing, 80(1), 106–123.CrossRef Plouffe, C. R., Bolander, W., Cote, J. A., & Hochstein, B. (2016). Does the customer matter most? Exploring strategic frontline employees’ influence of customers, the internal business team, and external business partners. Journal of Marketing, 80(1), 106–123.CrossRef
go back to reference Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.CrossRef Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.CrossRef
go back to reference Rauthmann, J. F., & Kolar, G. P. (2012). How “dark” are the dark triad traits? Examining the perceived darkness of narcissism, Machiavellianism, and psychopathy. Personality and Individual Differences, 53(7), 884–889.CrossRef Rauthmann, J. F., & Kolar, G. P. (2012). How “dark” are the dark triad traits? Examining the perceived darkness of narcissism, Machiavellianism, and psychopathy. Personality and Individual Differences, 53(7), 884–889.CrossRef
go back to reference Ringle, C. M., Wende, S. & Becker, J.M. (2014). Software SmartPLS 3.0. Ringle, C. M., Wende, S. & Becker, J.M. (2014). Software SmartPLS 3.0.
go back to reference Villena, V. H., Revilla, E., & Choi, T. Y. (2011). The dark side of buyer–supplier relationships: a social capital perspective. Journal of Operations Management, 29(6), 561–576.CrossRef Villena, V. H., Revilla, E., & Choi, T. Y. (2011). The dark side of buyer–supplier relationships: a social capital perspective. Journal of Operations Management, 29(6), 561–576.CrossRef
go back to reference Weitz, B. A., Sujan, H., & Sujan, M. (1986). Knowledge, motivation, and adaptive behavior: a framework for improving selling effectiveness. Journal of Marketing, 50(4), 174–191.CrossRef Weitz, B. A., Sujan, H., & Sujan, M. (1986). Knowledge, motivation, and adaptive behavior: a framework for improving selling effectiveness. Journal of Marketing, 50(4), 174–191.CrossRef
go back to reference Williamson, O. E. (1975). Markets and hierarchies. New York, NY: The Free Press. Williamson, O. E. (1975). Markets and hierarchies. New York, NY: The Free Press.
go back to reference Yao, X., Lee, T. W., Mitchell, T. R., Burton, J. P., & Sablynski, C. S. (2004). Job embeddedness: Current research and future directions. In R. Griffeth & P.Hom (Eds.), Understanding Employee Retention and Turnover: 153–187. Greenwich, CT: Information Age. Yao, X., Lee, T. W., Mitchell, T. R., Burton, J. P., & Sablynski, C. S. (2004). Job embeddedness: Current research and future directions. In R. Griffeth & P.Hom (Eds.), Understanding Employee Retention and Turnover: 153–187. Greenwich, CT: Information Age.
Metadata
Title
“It is better to be loved than feared: Machiavellianism and the dark side of internal networking”
Authors
Riley Dugan
Maria Rouziou
Bryan Hochstein
Publication date
18-11-2019
Publisher
Springer US
Published in
Marketing Letters / Issue 3-4/2019
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-019-09503-w

Other articles of this Issue 3-4/2019

Marketing Letters 3-4/2019 Go to the issue