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Published in: Marketing Review St. Gallen 1/2015

01-03-2015 | Service

Literatur zum Thema: Marketing Transformation

Zusammengestellt von Maleen Knaak, M. Sc.

Published in: Marketing Review St. Gallen | Issue 1/2015

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Christensen, C. M./Raynor, M. E. (2003): The innovator‘s solution: Creating and sustaining successful growth, Boston, Mass. …
Metadata
Title
Literatur zum Thema: Marketing Transformation
Zusammengestellt von Maleen Knaak, M. Sc.
Publication date
01-03-2015
Publisher
Springer Fachmedien Wiesbaden
Published in
Marketing Review St. Gallen / Issue 1/2015
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1007/s11621-015-0504-x