Literatur zum Thema: Marketing Transformation | springerprofessional.de

Register Login

Springer Professional

JAVASCRIPT NEEDED

Please enable JavaScript on your browser, so that you can use all features of this website.

window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'track', 'eventCategory': 'flash_warning', 'eventAction': 'Javascript needed', 'eventLabel': 'Please enable JavaScript on your browser, so that you can use all features of this website.' });

Top

Hint

Swipe to navigate through the articles of this issue

Published in:

01-03-2015 | Service

Literatur zum Thema: Marketing Transformation

Zusammengestellt von Maleen Knaak, M. Sc.

Published in: Marketing Review St. Gallen | Issue 1/2015

Login to get access

Auszug

Christensen, C. M./Raynor, M. E. (2003): The innovator‘s solution: Creating and sustaining successful growth, Boston, Mass. …

previous article Perspektivenwechsel im Sponsoringmanagement

next article Call for Papers

Title: Literatur zum Thema: Marketing Transformation
Zusammengestellt von Maleen Knaak, M. Sc.
Publication date: 01-03-2015
Publisher: Springer Fachmedien Wiesbaden
Published in: Marketing Review St. Gallen / Issue 1/2015
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI: https://doi.org/10.1007/s11621-015-0504-x

Version: 0.2061.0

Springer Professional

Hint

Swipe to navigate through the articles of this issue

Auszug

Please log in to get access to this content

Other articles of this Issue 1/2015

How Social Media Transforms Brand Management

„Unser oberstes Ziel ist, ein einheitliches Kundenerlebnis zu schaffen“

Vom Produkthersteller zum Serviceanbieter — Geschäftsmodelle der Servicetransformation

Design Thinking Tools: Early Insights Accelerate Marketers’ Success

Call for Papers

Perspektivenwechsel im Sponsoringmanagement