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Service Business

Issue 1/2010

Special Issue - Creativity in the service sector Guest Edited by: Jose Millet Roig

Content (7 Articles)

Introduction

Introduction

Jose Millet Roig

Original Paper

Fostering strategic learning capability to enhance creativity in small service businesses

Peter Wyer, Stephen Donohoe, Patrick Matthews

Original Paper

The impacts of instructional video advertising on customer purchasing intentions on the Internet

Kun-Huang Huarng, Tiffany Hui-Kuang Yu, Jian Jhang Huang

Original Paper

Making e-government attractive

Michael Willoughby, Hermenegildo Gil Gómez, M. Ángeles Fernández Lozano

Original Paper

Innovative and creative entrepreneurship support services at universities

Mónica Arroyo-Vázquez, Peter van der Sijde, Fernando Jiménez-Sáez

Original Paper

Focus on practice service process innovation in the Brazilian electric energy sector

Mauricio Uriona-Maldonado, Leonardo Leocádio Coelho de Souza, Gregorio Varvakis