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Published in:
1971 | OriginalPaper | Chapter
The Alterwater Company: Selling to the U.S.A.
Author : Charles Dunn, B.Sc., C.Eng., A.E.R.Ae.S., M.I.Mech.E.
Published in: Case Studies in Marketing
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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A British manufacturer of water softeners has had such a success in the U.S.A. with a new design of a household unit that this has aroused American competitors, who are now putting heavy pressure on the Britisher’s distributors.