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Sales Excellence

Was ein CRM-System über den Kunden erzählen kann

  • 01-09-2020
  • Titel
Published in:
Authors
Sabine Kirchem
Juliane Waack
Published in
Sales Excellence | Issue 9/2020

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Excerpt

Ein CRM-System ist verantwortlich für das Kundendatenmanagement und damit natürlich die erste Informationsquelle für den Vertrieb. Was genau neben den regulären Kundendaten alles in unterschiedlichen CRM-Anwendungen steckt, ist dennoch erstaunlich. …

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previous article Die Macht der richtigen Datenkombination
next article "CRM ist kein Sprint, sondern ein Langstreckenlauf"
Title
Was ein CRM-System über den Kunden erzählen kann
Authors
Sabine Kirchem
Juliane Waack
Publication date
01-09-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 9/2020
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-020-0360-4

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