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Marketing Review St. Gallen
Published in: Marketing Review St. Gallen 3/2011

01-06-2011 | MARKETINGEINFLUSS

Future Imperfect – Investing in Supply Chain Capabilities

Author: Prof. Janek Ratnatunga

Published in: Marketing Review St. Gallen | Issue 3/2011

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Many of today’s Wall Street champions are built upon a platform of efficient supply chain management. However, managers within such companies find it difficult to allocate and invest the organization’s limited resources. This paper presents a budgeting approach that can set priorities with regard to determining how such investment and resource allocation decisions can be made to optimally enhance the capability of the supply chain, and how this in turn can lead to enhanced brand and organizational value. …
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Metadata
Title
Future Imperfect – Investing in Supply Chain Capabilities
Author
Prof. Janek Ratnatunga
Publication date
01-06-2011
Publisher
Gabler Verlag
Published in
Marketing Review St. Gallen / Issue 3/2011
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1007/s12176-011-0035-5

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