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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 5/2020

10-06-2020 | Editorial

Introduction to the business model innovations in emerging markets special issue

Authors: John Hulland, Mark Houston

Published in: Journal of the Academy of Marketing Science | Issue 5/2020

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Excerpt

Over the past decade, many emerging markets have seen profound changes in consumers’ preferences for products and services. This shift has been influenced by a variety of factors, including political, economic, technological, sociological, and psychological drivers. From a marketing perspective, changing consumer preferences are also affected by the growing availability of many branded products at relatively lower prices, expanding distribution systems, and growing disposable income. …
next article New perspectives on business model innovations in emerging markets

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Metadata
Title
Introduction to the business model innovations in emerging markets special issue
Authors
John Hulland
Mark Houston
Publication date
10-06-2020
Publisher
Springer US
Published in
Journal of the Academy of Marketing Science / Issue 5/2020
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-020-00734-2

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