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Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 5/2020

Issue 5/2020

Special Issue: Managing Business and Innovation in Emerging Markets

Table of Contents ( 12 Articles )

10-06-2020 | Editorial | Issue 5/2020

Introduction to the business model innovations in emerging markets special issue

John Hulland, Mark Houston

12-12-2019 | Editorial | Issue 5/2020

New perspectives on business model innovations in emerging markets

V. Kumar, Rajendra Srivastava

28-02-2019 | Conceptual/Theoretical Paper | Issue 5/2020

A theoretical model of the formation and dissolution of emerging market international marketing alliances

Kiran Pedada, S. Arunachalam, Mayukh Dass

07-02-2019 | Original Empirical Research | Issue 5/2020

Leveraging service recovery strategies to reduce customer churn in an emerging market

Sourav Bikash Borah, Srinivas Prakhya, Amalesh Sharma

26-02-2019 | Original Empirical Research | Issue 5/2020 Open Access

How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets

Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya, Markus Taube

09-08-2019 | Original Empirical Research | Issue 5/2020 Open Access

Employee-level open innovation in emerging markets: linking internal, external, and managerial resources

Yuosre F. Badir, Björn Frank, Marcel Bogers

27-04-2019 | Original Empirical Research | Issue 5/2020

New product introductions for low-income consumers in emerging markets

S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj, Rodrigo Guesalaga

12-03-2019 | Conceptual/ Theoretical Paper | Issue 5/2020

Understanding the feasibility and value of grassroots innovation

Shaphali Gupta

22-04-2019 | Original Empirical Research | Issue 5/2020 Open Access

Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa

Peng Zou, Qi Wang, Jinhong Xie, Chenxi Zhou

24-06-2019 | Original Empirical Research | Issue 5/2020 Open Access

Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation

Verdiana Giannetti, Gaia Rubera

11-11-2019 | Conceptual/Theoretical Paper | Issue 5/2020

Reverse innovation: a conceptual framework

Suresh Malodia, Shaphali Gupta, Anand Kumar Jaiswal

17-08-2019 | Conceptual/Theoretical Paper | Issue 5/2020

Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda

Venkatesh Shankar, Unnati Narang

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