Issue 5/2020
Special Issue: Managing Business and Innovation in Emerging Markets
Content (12 Articles)
Editorial
Introduction to the business model innovations in emerging markets special issue
John Hulland, Mark Houston
Editorial
New perspectives on business model innovations in emerging markets
V. Kumar, Rajendra Srivastava
Conceptual/Theoretical Paper
A theoretical model of the formation and dissolution of emerging market international marketing alliances
Kiran Pedada, S. Arunachalam, Mayukh Dass
Original Empirical Research
Leveraging service recovery strategies to reduce customer churn in an emerging market
Sourav Bikash Borah, Srinivas Prakhya, Amalesh Sharma
Open Access
Original Empirical Research
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya, Markus Taube
Open Access
Original Empirical Research
Employee-level open innovation in emerging markets: linking internal, external, and managerial resources
Yuosre F. Badir, Björn Frank, Marcel Bogers
Original Empirical Research
New product introductions for low-income consumers in emerging markets
S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj, Rodrigo Guesalaga
Conceptual/ Theoretical Paper
Understanding the feasibility and value of grassroots innovation
Shaphali Gupta
Open Access
Original Empirical Research
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
Peng Zou, Qi Wang, Jinhong Xie, Chenxi Zhou
Open Access
Original Empirical Research
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
Verdiana Giannetti, Gaia Rubera
Conceptual/Theoretical Paper
Reverse innovation: a conceptual framework
Suresh Malodia, Shaphali Gupta, Anand Kumar Jaiswal
Conceptual/Theoretical Paper
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda
Venkatesh Shankar, Unnati Narang