Ausgabe 5/2020
Special Issue: Managing Business and Innovation in Emerging Markets
Inhalt (12 Artikel)
Introduction to the business model innovations in emerging markets special issue
John Hulland, Mark Houston
New perspectives on business model innovations in emerging markets
V. Kumar, Rajendra Srivastava
A theoretical model of the formation and dissolution of emerging market international marketing alliances
Kiran Pedada, S. Arunachalam, Mayukh Dass
Leveraging service recovery strategies to reduce customer churn in an emerging market
Sourav Bikash Borah, Srinivas Prakhya, Amalesh Sharma
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya, Markus Taube
Employee-level open innovation in emerging markets: linking internal, external, and managerial resources
Yuosre F. Badir, Björn Frank, Marcel Bogers
New product introductions for low-income consumers in emerging markets
S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj, Rodrigo Guesalaga
Understanding the feasibility and value of grassroots innovation
Shaphali Gupta
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
Peng Zou, Qi Wang, Jinhong Xie, Chenxi Zhou
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
Verdiana Giannetti, Gaia Rubera
Reverse innovation: a conceptual framework
Suresh Malodia, Shaphali Gupta, Anand Kumar Jaiswal
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda
Venkatesh Shankar, Unnati Narang