Ausgabe 6/2020
Inhalt (11 Artikel)
Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective
Ryan Mullins, Bulent Menguc, Nikolaos G. Panagopoulos
Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size
Jun Yao, Harmen Oppewal, Di Wang
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior
Tobias Kraemer, Welf H. Weiger, Matthias H. J. Gouthier, Maik Hammerschmidt
Consumer arrogance and word-of-mouth
Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult, Richard Spreng
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Stephanie M. Mangus, Eli Jones, Judith Anne Garretson Folse, Shrihari Sridhar
Using product development information to spur the adoption of continuous improvement products
Nga N. Ho-Dac, Minu Kumar, Rebecca J. Slotegraaf
Successive product generations: financial implications of industry release rhythm alignment
Torsten Bornemann, Cornelia Hattula, Stefan Hattula
Brand relevance and the effects of product proliferation across product categories
Yanhui Zhao, Yufei Zhang, Joyce (Feng) Wang, Wyatt A. Schrock, Roger J. Calantone
Customer engagement in social media: a framework and meta-analysis
Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio, Barry J. Babin
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
Ya You, Shuba Srinivasan, Koen Pauwels, Amit Joshi
Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen, Peeter W. J. Verlegh