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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 6/2020

Ausgabe 6/2020

Inhaltsverzeichnis ( 11 Artikel )

08.11.2019 | Original Empirical Research | Ausgabe 6/2020

Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective

Ryan Mullins, Bulent Menguc, Nikolaos G. Panagopoulos

29.01.2020 | Original Empirical Research | Ausgabe 6/2020

Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size

Jun Yao, Harmen Oppewal, Di Wang

26.02.2020 | Original Empirical Research | Ausgabe 6/2020

Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior

Tobias Kraemer, Welf H. Weiger, Matthias H. J. Gouthier, Maik Hammerschmidt

11.06.2020 | Original Empirical Research | Ausgabe 6/2020

Consumer arrogance and word-of-mouth

Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult, Richard Spreng

09.05.2020 | Original Empirical Research | Ausgabe 6/2020

The interplay between business and personal trust on relationship performance in conditions of market turbulence

Stephanie M. Mangus, Eli Jones, Judith Anne Garretson Folse, Shrihari Sridhar

10.06.2020 | Original Empirical Research | Ausgabe 6/2020

Using product development information to spur the adoption of continuous improvement products

Nga N. Ho-Dac, Minu Kumar, Rebecca J. Slotegraaf

16.11.2019 | Original Empirical Research | Ausgabe 6/2020

Successive product generations: financial implications of industry release rhythm alignment

Torsten Bornemann, Cornelia Hattula, Stefan Hattula

08.06.2020 | Original Empirical Research | Ausgabe 6/2020

Brand relevance and the effects of product proliferation across product categories

Yanhui Zhao, Yufei Zhang, Joyce (Feng) Wang, Wyatt A. Schrock, Roger J. Calantone

27.05.2020 | Review Paper | Ausgabe 6/2020

Customer engagement in social media: a framework and meta-analysis

Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio, Barry J. Babin

03.07.2020 | Review Paper | Ausgabe 6/2020

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions

Ya You, Shuba Srinivasan, Koen Pauwels, Amit Joshi

29.04.2020 | Correction | Ausgabe 6/2020

Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters

Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen, Peeter W. J. Verlegh

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