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Sales Excellence

Nachholbedarf bei der Kundenorientierung

  • 01-03-2020
  • Sales & Science
Published in:
Authors
Prof. Dr. Marco Schmäh
Peter Schreiber
Patrick Frese
Moritz Reinhard
Published in
Sales Excellence | Issue 3/2020

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Excerpt

Die klassischen Vertriebsaufgaben verändern sich intensiv und schnell - Vertriebsmanager benötigen dringend neue strategische Ansätze, wie sie künftig Kundenkontakte gestalten, Distributionskanäle steuern und effektiver verkaufen können. Eine aktuelle Studie gibt Aufschluss, wie sich Unternehmen auf den Strukturwandel einstellen können. …

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previous article Mit einem Framework zur digitalen Reife
next article "Daten sind das zukünftige Vertriebsgold"
Title
Nachholbedarf bei der Kundenorientierung
Authors
Prof. Dr. Marco Schmäh
Peter Schreiber
Patrick Frese
Moritz Reinhard
Publication date
01-03-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 3/2020
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-020-0244-7

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