Issue 4/1999
Content (6 Articles)
Do citizenship behaviors matter more for managers than for salespeople?
Scott B. MacKenzie, Philip M. Podsakoff, Julie Beth Paine
The synergistic effect of market orientation and learning orientation on organizational performance
William E. Baker, James M. Sinkula
Point-of-purchase displays, product organization, and brand purchase likelihoods
Charles S. Areni, Dale F. Duhan, Pamela Kiecker
Extending the competitive marketing strategy paradigm: The role of strategic reference points theory
Aviv Shoham, Avi Fiegenbaum
Corporate citizenship: Cultural antecedents and business benefits
Isabelle Maignan, O. C. Ferrell, G. Tomas M. Hult
Research Note
Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions
Scot Burton, Judith A. Garretson, Anne M. Velliquette