Issue 4/2016
Content (10 Articles)
Original Empirical Research
Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework
Thomas E. DeCarlo, Son K. Lam
Original Empirical Research
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Shuba Srinivasan, Oliver J. Rutz, Koen Pauwels
Original Empirical Research
Explaining the differing effects of corporate reputation across nations: a multilevel analysis
Bernhard Swoboda, Cathrin Puchert, Dirk Morschett
Original Empirical Research
Life could be so easy: the convenience effect of round price endings
Jan Wieseke, Anika Kolberg, Laura Marie Schons
Erratum
Erratum to: Life could be so easy: the convenience effect of round price endings
Jan Wieseke, Anika Kolberg, Laura Marie Schons
Open Access
Original Empirical Research
Making SENS: exploring the antecedents and impact of store environmental stewardship climate
Niek Hensen, Debbie I. Keeling, Ko de Ruyter, Martin Wetzels, Ad de Jong
Original Empirical Research
Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance
Anna S. Cui, Fang Wu
Original Empirical Research
Strategic marketing ambidexterity: antecedents and financial consequences
Brett W. Josephson, Jean L. Johnson, Babu John Mariadoss
Original Empirical Research
RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance
C. Fred Miao, Douglas E. Hughes, Keith A. Richards, Frank Q. Fu
Erratum
Erratum to: RETRACTED ARTICLE: Understanding the interactive effects of service climate and transactional sales climate on service quality and sales performance
C. Fred Miao, Douglas E. Hughes, Keith A. Richards, Frank Q. Fu