Issue 6/2012
Content (6 Articles)
Original Empirical Research
Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value
Xueming Luo, Jan Wieseke, Christian Homburg
Original Empirical Research
The effect of shipping fee structure on consumers’ online evaluations and choice
Nevena T. Koukova, Joydeep Srivastava, Martina Steul-Fischer
Original Empirical Research
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
Anne L. Roggeveen, Michael Tsiros, Dhruv Grewal
Original Empirical Research
How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
Julie Baker, Kirk L. Wakefield
Original Empirical Research
Achieving brand loyalty through sponsorship: the role of fit and self-congruity
Marc Mazodier, Dwight Merunka
Original Empirical Research
Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences
Jun Ye, Detelina Marinova, Jagdip Singh