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Sales Excellence

Kollaborative Wertschöpfung im Account Management

  • 01-09-2021
  • Strategie & Management
Published in:
Authors
Bernard Quancard
Gerhard Herold
Published in
Sales Excellence | Issue 9/2021

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Excerpt

Führungskräfte aus Marketing und Vertrieb von Unternehmen können mit dem Strategischen Account Management (SAM) auf eine Unternehmensstrategie zurückgreifen, die Werte für ihre Kunden schafft. Dabei sollten wesentliche Faktoren für den Transformationsprozess beachtet werden. …

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previous article Nicht ohne meine Kundendaten
next article Nachhaltige Vertriebserfolge mit strategischer Kundenauswahl
Title
Kollaborative Wertschöpfung im Account Management
Authors
Bernard Quancard
Gerhard Herold
Publication date
01-09-2021
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 9/2021
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-021-0787-2

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