Issue 4/2017
Content (10 Articles)
Conceptual/Theoretical Paper
The customer value proposition: evolution, development, and application in marketing
Adrian Payne, Pennie Frow, Andreas Eggert
Original Empirical Research
When and why do customer solutions pay off in business markets?
Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga, Werner J. Reinartz
Original Empirical Research
When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry
M. Berk Talay, M. Billur Akdeniz, Ahmet H. Kirca
Original Empirical Research
Negative word of mouth can be a positive for consumers connected to the brand
Andrew E. Wilson, Michael D. Giebelhausen, Michael K. Brady
Original Empirical Research
OEM implementation of supplier-developed component innovations: the role of supplier actions
Ashwin W. Joshi
Original Empirical Research
Can copycat private labels improve the consumer’s shopping experience? A fluency explanation
Katie Kelting, Adam Duhachek, Kimberly Whitler