Issue 2/2011
Content (7 Articles)
The effects of advertisement picture likeability on information search and brand choice
Carl Obermiller, Alan G. Sawyer
A threshold model for respondent heterogeneity
Sandeep R. Chandukala, Sylvia Long-Tolbert, Greg M. Allenby
The value of celebrity endorsements: A stock market perspective
Haina Ding, Alexander E. Molchanov, Philip A. Stork
The role of brands in recruitment: A mixed-brand strategy approach
John Kim, Kenneth M. York, Jeen-Su Lim
The out-of-region bias: Distance estimations based on geographic category membership
Caglar Irmak, Rebecca Walker Naylor, William O. Bearden
Detecting the impact of market factors on sales takeoff times of analog cellular telephones
Towhidul Islam, Nigel Meade