Overview
- Comprehensive overview of the retail industry as a whole as well as detailed insights into individual elements of Retailing
Written by UK based authors avoiding the US dominated view advocated by most textbooks in this area
Up to date coverage of newer issues in retailing such as Internat Retailing and Relationship marketing
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Table of contents (18 chapters)
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Front Matter
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The Retail Environment
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Front Matter
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Strategic Retail Functions
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Front Matter
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Merchandise Management
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Front Matter
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Operational Management
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Front Matter
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Keywords
About this book
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.
About the authors
TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up their retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work.
OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).
OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).
Bibliographic Information
Book Title: Retailing
Authors: Tony Kent, Ogenyi Omar
DOI: https://doi.org/10.1007/978-0-230-37410-2
Publisher: Red Globe Press London
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2003
Edition Number: 1
Number of Pages: 544
Additional Information: Previously published under the imprint Palgrave
Topics: Business Strategy/Leadership