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Customer Needs and Solutions 3-4/2018
Customer Needs and Solutions

Issue 3-4/2018

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Table of Contents (3 Articles)

06-11-2018 | Research Article

Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons
Michael J. Barone, Xingbo Li, Karen Page Winterich, Keith B. Lyle

13-03-2018 | Research Article

Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis
Abhishek Borah, Xin (Shane) Wang, Jun Hyun (Joseph) Ryoo

09-03-2018 | Research Article

A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models
Amirali Kani, Wayne S. DeSarbo, Duncan K. H. Fong