Issue 3-4/2018
Content (3 Articles)
Research Article
Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons
Michael J. Barone, Xingbo Li, Karen Page Winterich, Keith B. Lyle
Research Article
Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis
Abhishek Borah, Xin (Shane) Wang, Jun Hyun (Joseph) Ryoo
Research Article
A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models
Amirali Kani, Wayne S. DeSarbo, Duncan K. H. Fong