Issue 2/2021
Content (10 Articles)
Methodological Paper
The biasing effect of common method variance: some clarifications
Hans Baumgartner, Bert Weijters, Rik Pieters
Open Access
Original Empirical Research
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions
Debbie Isobel Keeling, Kathleen Keeling, Ko de Ruyter, Angus Laing
Original Empirical Research
Pay attention, please! Person brand building in organized online attention economies
Andrew N. Smith, Eileen Fischer
Open Access
Original Empirical Research
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
Jenni Sipilä, Sascha Alavi, Laura Marie Edinger-Schons, Sabrina Dörfer, Christian Schmitz
Open Access
Original Empirical Research
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling
Ad de Jong, Nicolas A. Zacharias, Edwin J. Nijssen
Original Empirical Research
Conflict and performance in channels: a meta-analysis
Kamran Eshghi, Sourav Ray
Original Empirical Research
Customer inertia marketing
Conor M. Henderson, Lena Steinhoff, Colleen M. Harmeling, Robert W. Palmatier
Original Empirical Research
Discovering heterogeneous consumer journeys in online platforms: implications for networking investment
Ho Kim, Juncai Jiang, Norris I. Bruce
Original Empirical Research
We can fix this! Donor activism for nonprofit supply generation
Tonya Williams Bradford
Review Paper
Buyer–supplier relationship dynamics: a systematic review
Ali Shamsollahi, Danielle A. Chmielewski-Raimondo, Simon J. Bell, Reza Kachouie