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Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 4/2021

Issue 4/2021

Special Issue: Innovating in the Digital Economy: Leveraging Technology to Create Value for Consumers and Firms

Table of Contents ( 10 Articles )

03-06-2021 | Editorial | Issue 4/2021

Innovation in the digital economy: a broader view of its scope, antecedents, and consequences

Alina Sorescu, Martin Schreier

06-01-2021 | Review Paper | Issue 4/2021 Open Access

Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI

Markus Blut, Cheng Wang, Nancy V. Wünderlich, Christian Brock

16-11-2020 | Original Empirical Research | Issue 4/2021 Open Access

Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making

Christian Hildebrand, Anouk Bergner

21-06-2021 | Original Empirical Research | Issue 4/2021 Open Access

Behaviorally targeted location-based mobile marketing

Stefan F. Bernritter, Paul E. Ketelaar, Francesca Sotgiu

11-03-2021 | Original Empirical Research | Issue 4/2021 Open Access

Online reviews generated through product testing: can more favorable reviews be enticed with free products?

Ina Garnefeld, Tabea Krah, Eva Böhm, Dwayne D. Gremler

11-08-2020 | Original Empirical Research | Issue 4/2021 Open Access

Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions

Sesil Lim, Bas Donkers, Patrick van Dijl, Benedict G. C. Dellaert

03-03-2021 | Original Empirical Research | Issue 4/2021 Open Access

Online program engagement and audience size during television ads

Beth L. Fossen, Alexander Bleier

17-05-2021 | Original Empirical Research | Issue 4/2021

Digital business capability: its impact on firm and customer performance

Dominik M. Wielgos, Christian Homburg, Christina Kuehnl

05-08-2020 | Original Empirical Research | Issue 4/2021 Open Access

How and when do big data investments pay off? The role of marketing affordances and service innovation

Luigi M. De Luca, Dennis Herhausen, Gabriele Troilo, Andrea Rossi

30-03-2021 | Original Empirical Research | Issue 4/2021

Retail service innovations and their impact on retailer shareholder value: evidence from an event study

Lien Lamey, Els Breugelmans, Maya Vuegen, Anne ter Braak

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