Issue 4/2021
Special Issue: Innovating in the Digital Economy: Leveraging Technology to Create Value for Consumers and Firms
Content (10 Articles)
Editorial
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences
Alina Sorescu, Martin Schreier
Open Access
Review Paper
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
Markus Blut, Cheng Wang, Nancy V. Wünderlich, Christian Brock
Open Access
Original Empirical Research
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making
Christian Hildebrand, Anouk Bergner
Open Access
Original Empirical Research
Behaviorally targeted location-based mobile marketing
Stefan F. Bernritter, Paul E. Ketelaar, Francesca Sotgiu
Open Access
Original Empirical Research
Online reviews generated through product testing: can more favorable reviews be enticed with free products?
Ina Garnefeld, Tabea Krah, Eva Böhm, Dwayne D. Gremler
Open Access
Original Empirical Research
Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
Sesil Lim, Bas Donkers, Patrick van Dijl, Benedict G. C. Dellaert
Open Access
Original Empirical Research
Online program engagement and audience size during television ads
Beth L. Fossen, Alexander Bleier
Original Empirical Research
Digital business capability: its impact on firm and customer performance
Dominik M. Wielgos, Christian Homburg, Christina Kuehnl
Open Access
Original Empirical Research
How and when do big data investments pay off? The role of marketing affordances and service innovation
Luigi M. De Luca, Dennis Herhausen, Gabriele Troilo, Andrea Rossi
Original Empirical Research
Retail service innovations and their impact on retailer shareholder value: evidence from an event study
Lien Lamey, Els Breugelmans, Maya Vuegen, Anne ter Braak