8: Get the Message Across!

Before personas and situations really can be used to create something new, they have to be distributed to all who may use them, also to management and marketing, even if they were not associated with the project as such. Likewise, it is a good idea to think of how external partners and future employees will get access to the descriptions. Step 8: You disseminate knowledge should lead to answers regarding how the descriptions can be created in the most accessible way and who are actually their target groups. In order to target the knowledge dissemination in the best way possible to the various recipient groups, it is important to prepare a communication plan as early in the project process as possible. It should also include thoughts on how the project participants will gain access to the underlying data. The plan can contain information about who is going to use the descriptions, what they will use them for, and what formats best support the various applications, including whether there should be various formats for different applications.