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2019 | OriginalPaper | Buchkapitel

A Blockchain-Based Digital Advertising Media Promotion System

verfasst von : Yong Ding, Decun Luo, Hengkui Xiang, Chenjun Tang, Lingang Liu, Xiuqing Zou, Shijie Li, Yujue Wang

Erschienen in: Security and Privacy in New Computing Environments

Verlag: Springer International Publishing

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Abstract

With the development of information technologies, digital media advertising (AD) based on the Internet has penetrated into every aspect of real life. Particularly, in recent years, the rapid development of modern digital media technology has brought huge opportunities to the Internet digital advertising (IDA), where many digital advertising media systems have been introduced. However, after these digital advertising media systems are released to the IDA market, some problems become increasingly prominent. For example, a large number of low-quality advertisements (ADs) have caused great troubles for Internet users, and the fake traffic has plunged the IDA market into a crisis of trust. It is necessary to rebuild the trust and suppress the spreading of low-quality ADs. To address this issue, we propose a blockchain-based digital advertising media system (B\({^2}\)DAM). With the desirable features of blockchain such as decentralization, trust system, high autonomy and tamper resistance, our system is able to improve the experience of Internet users, purify the environment of IDA market, and further promote the sound development of the IDA market.

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Titel: A Blockchain-Based Digital Advertising Media Promotion System
verfasst von: Yong Ding
Decun Luo
Hengkui Xiang
Chenjun Tang
Lingang Liu
Xiuqing Zou
Shijie Li
Yujue Wang
Verlag: Springer International Publishing
Buch: Security and Privacy in New Computing Environments
Print ISBN: 978-3-030-21372-5

Electronic ISBN: 978-3-030-21373-2

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-21373-2_38

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