A Quantitative Study of Emotional Experience of Daqi Based on Cognitive Integration

In the Chinese aesthetic experience, Daqi is an important and representative emotional experience. However, it is not easy to express the Daqi in appropriate words. As the concept of complexity, how to measure and what is the concrete composition of Daqi are the focus of this paper. Based on cognitive integration of Daqi, this paper puts forward the quantitative research method of human emotional experience. This method first uses the text analysis to extract the representative vocabularies as the Daqi measurement indicators. Then Professional researchers grade the stimulants of the Daqi of multiple dimensions, calculate the proportion of Daqi indicators by SPSS factor analysis, and get a formula of Daqi. Finally, this formula is tested and refined by large-scale stimulus experiments. Cognitive quantitative method of emotional experience of Daqi is different from the previous emotional behavior analysis method and more conducive to analyze the deep causes and stimulating factors of emotion, enriching the depth and breadth of the emotional experience experiment. While the quantitative formula established by the research can be applied to product and visual design, sociology research and other specific areas, playing a guiding and testing role.