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Erschienen in:
Decision-Making in Smart Service Systems: A Viable Systems Approach Contribution to Service Science Advances Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

A Service-Value Approach to Mobile Application Valuation

verfasst von : Maurizio Cavallari, Roberto Moro Visconti

Erschienen in: Exploring Services Science

Verlag: Springer International Publishing

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Abstract

Mobile Application Software (M-Apps) is increasingly popular and by now represents the interactive trendiest software. Investigations about their valuation paradigms are so increasingly common. Even if M-Apps belong to the broad category of Intellectual Property assets, underlying business model is so innovative and different from traditional intangibles that they require new valuation paradigms. The main research question of this paper is to investigate about Service as a primary value driver of M-Apps. A Service-Value-Approach is proposed as a new appraisal method, which embodies customers’ perception of M-Apps service value. The empirical evidence fully confirms the hypothesis of the mediating role of Service Quality on application value. This study has practical implications for both scholars and professionals as it provides significant empirical evidence of the role of Service Quality into M-Apps valuation, and value co-creation between providers and users.

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Vorheriges Kapitel The Possible Evolution of the Co-operative Form in a Digitized World: An Effective Contribution to the Shared Governance of Digitization?
Nächstes Kapitel The Assessment of Municipal Services: Environmental Efficiency of Buildings Construction
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Metadaten
Titel
A Service-Value Approach to Mobile Application Valuation
verfasst von
Maurizio Cavallari
Roberto Moro Visconti
Copyright-Jahr
2016
Buch
Exploring Services Science

Print ISBN: 978-3-319-32688-7

Electronic ISBN: 978-3-319-32689-4

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-32689-4_17

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