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2020 | OriginalPaper | Buchkapitel

A Study of a Three-Part Entrepreneurial Strategy in an MRO e-Procurement Platform in Japan

verfasst von : Yutaka Mizuno, Nobutaka Odake

Erschienen in: Transforming Japanese Business

Verlag: Springer Singapore

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Abstract

A maintenance, repair, and operations (MRO) e-procurement platform, which was established in 2000, has become one of industrial electric commerce platforms in Japan. A three-part entrepreneurial strategy in the MRO e-procurement platform integrated business strategy, marketing strategy, and management of technology as one. This chapter tries to clarify the MRO e-commerce platform development and business ecosystem formation and discuss the three-part entrepreneurial strategy. The platform has adopted a core and periphery structure and an open and close strategy as the management of technology and encapsulated value inside the platform. It activated boarding strategies for large-volume customer and third-party platform as the marketing strategy step-by-step and drove its successive service formation. It executes on an organizational ambidexterity and an organization continuum as the business strategy and accelerates its successive service formation. The three-part entrepreneurial strategy can be one of the best management strategies for startup to grow a cloud-based service platform with two-sided market structure sustainably.

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Nächstes Kapitel The Beginnings of Automated Loan Decisioning During Japan’s Lost Decades: The Case of Gate Finance

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Titel: A Study of a Three-Part Entrepreneurial Strategy in an MRO e-Procurement Platform in Japan
verfasst von: Yutaka Mizuno
Nobutaka Odake
Verlag: Springer Singapore
Buch: Transforming Japanese Business
Print ISBN: 978-981-15-0326-9

Electronic ISBN: 978-981-15-0327-6

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-981-15-0327-6_8