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2021 | OriginalPaper | Buchkapitel

A Study of Barriers Faced by Consumers in Using UPI-Based Apps

verfasst von : Shalini Gautam, Kokil Jain, Vibha Singh

Erschienen in: Advances in Interdisciplinary Research in Engineering and Business Management

Verlag: Springer Nature Singapore

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Abstract

The present research would measure the barriers faced by an individual in using the UPI-based apps. The barriers have been categorized into five distinct groups, viz., usage, value, risk, tradition and image barrier. An attempt has been made to measure the relationship of these various barriers with the behavioral intention of the individuals for using the UPI-based apps. The structured questionnaire was prepared using the standard scales. Step-wise regression was done to find out the relationship between the various barriers. It was found that usage barrier, risk barrier and tradition barrier have the most significant relationship with behavior intention of using UPI apps.

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Nächstes Kapitel Disparity in Perception of Male and Females About Employees Welfare Programs in the Outsourcing Industry
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Metadaten
Titel
A Study of Barriers Faced by Consumers in Using UPI-Based Apps
verfasst von
Shalini Gautam
Kokil Jain
Vibha Singh
Copyright-Jahr
2021
Verlag
Springer Nature Singapore
Buch
Advances in Interdisciplinary Research in Engineering and Business Management

Print ISBN: 978-981-16-0036-4

Electronic ISBN: 978-981-16-0037-1

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-981-16-0037-1_1

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