Advantage Design of Small Commodities Under Cultural Transfer

Yiwu, China, is the world’s largest consumer goods distribution center, and more than 2.1 million kinds of small commodities are sold all over the world. Cultural transfer refers to the process in which ideas, experience, skills and other cultural characteristics are transferred from one place to another. Due to the dual attributes of functional demand and cultural integration of products in international trade, the process of product trade is bound to be accompanied by the result of cultural transfer. In view of the urgent need for Yiwu small commodities to gain competitive advantages in international trade, according to the path of cultural transfer, using the idea, principle and technology of advantage design to put forward the advantages design strategies, such as the traceability design under the positive cultural transfer, the fusion design under the negative cultural transfer, and the system design under the two-way cultural transfer. And according to the market-oriented, forward-looking, dynamic and procedural attributes of design, the advantage design method based on the stage demand of the whole process in the future is constructed. At the same time, case studies of small commodities in international trade show that the design strategy has good application value. The research results of this paper have certain guiding significance and practical value for the future international trade of consumer goods to obtain competitive advantage, and will further improve the design level of China’s small commodities.