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Erschienen in:
2021 | OriginalPaper | Buchkapitel
8. Agency Revenue Management
verfasst von : Ben Vinod
Erschienen in: The Evolution of Yield Management in the Airline Industry
Verlag: Springer International Publishing
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Abstract
This chapter discusses revenue management tools required for travel agencies to generate incremental revenues based on their negotiated contracts with airlines. Optimizing front end commissions, back end commission (also known as override commissions) and markup of net fares are reviewed. Agency productivity can be enhanced by managing the screen real estate for the agency desktop and normalizing hotel products from multiple sources for quick comparison shopping are reviewed. Optimizing travel spend for corporations by agencies is reviewed.