9. Algorithmic Culture and Cultural Intermediation

This chapter looks at automated media systems and explores the roles of cultural intermediation on algorithms as a form of digital intermediation. To begin, this chapter provides insight into automated media and cultural systems, and the sorts of implications associated with that arena of artificial intelligence and algorithms. This chapter provides a comprehensive overview of networks and social network analysis as a method to understand how human and non-human agents operate across large-scale social media spaces. It then moves towards a more practical explanation of how to capture data and analyse them to reveal patterns and areas of interest within social media communication. Finally, this chapter moves towards understanding digital intermediation as a combination of both cultural intermediation, along with large-scale data science as an approach to efficiently and effectively operate across contemporary social media platforms for ethical communication across future media ecologies.