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Erschienen in:
2019 | OriginalPaper | Buchkapitel
24. An Employee Communications Strategy to Support the Launch of a New Business Strategy
verfasst von : Javier Marín
Erschienen in: Strategic Employee Communication
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Abstract
In September 2010, the top leadership of a pharmaceutical company based in Mexico has put in motion an internal restructuring process that included the layoff of some employees, the creation of new processes, and the launch of a new business strategy focused on restoring growth. The company had stopped growing for reasons that included a lack of results, orientation, and clear business objectives. The new strategy called for investments in an employee communications campaign to generate empathy, commitment, and integration among employees, in addition to restoring confidence in the decisions taken by the leadership team.