An Interactive Session with Top Reviewers

This session will address the complexities of getting your work accepted by major marketing journals, with special attention on ways that reviewers read, think about, and assess manuscripts. Three of the profession’s top reviewers will give short presentations on their approaches – while distinct in detail, there are critical overlaps. Their diversities and their commonalities need to be understood by faculty who want to publish in A-level (or even B-level) journals, for reviewers are the “first line of defense” against poor scholarship appearing in print. (As humans, we prefer to review well-written, insightful manuscripts that we can help polish to a publishable form. Hopefully this session will get all of us closer to our preferences.)