An Investigation on Online Purchasing Preferences of Internet Consumers

The main reason why the concept of the internet has begun to take up more space in people’s lives in recent years is seen as computer and communication technologies that are constantly evolving and becoming widespread. The beginning of the Internet for business purposes was the beginning of the 1990’s when web browsers became available for the first time. The internet has gained importance in terms of electronic commerce activities in recent years, bringing a new trend in the form of shopping over the internet. The fact that this shopping pattern is increasingly preferred by consumers has added new dynamics to the field of business and marketing and this similar increase in internet usage began to be seen in Turkey as well as across the globe. The purpose of this study is to examine the purchasing preferences of internet consumers [1].