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Erschienen in:
2014 | OriginalPaper | Buchkapitel
App‘ification of Enterprise Software: A Multiple-Case Study of Big Data Business Applications
verfasst von : Stefan Wenzel
Erschienen in: Business Information Systems
Verlag: Springer International Publishing
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The success of consumer app stores is driving enterprise software vendors to establish their own online software sales channels. The enterprise applications need to adapt to this new go-to-market model so that business users can evaluate and acquire these solutions online via self-service. Big data applications are among the latest IT innovations in the enterprise segment. Therefore, this study investigates how these new applications are marketed and distributed using enterprise app stores. A multiple-case study and an app’ification assessment model are used to produce insights into this phenomenon and to identify tangible measures to increase the app store readiness.