Anzeige
Erschienen in:
2010 | OriginalPaper | Buchkapitel
Applications of MCDA in Marketing and e-Commerce
verfasst von : Stelios Tsafarakis, Kleanthi Lakiotaki, Nikolaos Matsatsinis
Erschienen in: Handbook of Multicriteria Analysis
Verlag: Springer Berlin Heidelberg
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
This chapter emphasizes on the major components under which MCDA applications in marketing and e-commerce have been developed and describes characteristic examples of research works that apply MCDA methodologies in marketing and e-commerce. The chapter is divided into two main sections separating the MCDA applications in the marketing discipline from those that appear in the ecommerce field. In each section fundamental notions of marketing and e-commerce are discussed accordingly and some characteristic examples of research works are analytically mentioned. The aim of this work is to endow candidate researchers that are interested in applyingMCDA methodologies in marketing and e-commerce with adequate background information to further develop their scopes and ideas.