Skip to main content
main-content

Tipp

Weitere Artikel dieser Ausgabe durch Wischen aufrufen

Erschienen in: Marketing Review St. Gallen 5/2014

01.10.2014 | Schwerpunkt

Apps as Crucial Value Components and their Impact on the Customer Experience

verfasst von: Dipl.-Kfm. Moritz Asche, Prof. Dr. Henning Kreis

Erschienen in: Marketing Review St. Gallen | Ausgabe 5/2014

Einloggen, um Zugang zu erhalten
share
TEILEN

Auszug

Mobile value-added services (e.g., smartphone apps) are an important instrument for companies and often used as flanking services to a core service. So far, very little is known about the interaction between a core service and a mobile value-added service. The present study examines the users’ value perceptions of both by focusing on the value co-production process. …

Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 69.000 Bücher
  • über 500 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Testen Sie jetzt 15 Tage kostenlos.

Marketing Review St. Gallen

Die Leitidee der Thexis ist immer eine realitätsorientierte Sicht auf das Marketing-management gewesen: Sowohl die Sichtweise der THEorie als auch der Blick-winkel der PraXIS erfassen nur Teilausschnitte der umfassenden Realität.

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 58.000 Bücher
  • über 300 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Testen Sie jetzt 15 Tage kostenlos.

Literatur
Zurück zum Zitat Accenture (2014): Mobility: Fueling the Digital Surge, Accenture Mobility Insights Report 2014. http://​bit.​ly/1oifkBk (accessed 23.02.2014). Accenture (2014): Mobility: Fueling the Digital Surge, Accenture Mobility Insights Report 2014. http://​bit.​ly/1oifkBk (accessed 23.02.2014).
Zurück zum Zitat Anckar, B./ D’Incau, D. (2002): Value-added Services in Mobile Commerce: An Analytical Framework and Empirical Findings from a National Consumer Survey, in: Proceedings of the 35th Hawaii International Conference on System Sciences, pp. 1–10. Anckar, B./ D’Incau, D. (2002): Value-added Services in Mobile Commerce: An Analytical Framework and Empirical Findings from a National Consumer Survey, in: Proceedings of the 35th Hawaii International Conference on System Sciences, pp. 1–10.
Zurück zum Zitat Bellman, S./ Potter, R. F./ Treleaven-Hassard, S./ Robinson, J. A./ Varan, D. (2011): The Effectiveness of Branded Mobile Phone Apps, in: Journal of Interactive Marketing, 25, 4, pp.191–200. CrossRef Bellman, S./ Potter, R. F./ Treleaven-Hassard, S./ Robinson, J. A./ Varan, D. (2011): The Effectiveness of Branded Mobile Phone Apps, in: Journal of Interactive Marketing, 25, 4, pp.191–200. CrossRef
Zurück zum Zitat Bruhn, M. (2002): E-Services — eine Einführung in die theoretischen und praktischen Probleme, in: Bruhn, M./Stauss, B. (Eds.), Dienstleistungsmanagement Jahrbuch 2002: Electronic Services, Wiesbaden 2002, S. 3—41. Bruhn, M. (2002): E-Services — eine Einführung in die theoretischen und praktischen Probleme, in: Bruhn, M./Stauss, B. (Eds.), Dienstleistungsmanagement Jahrbuch 2002: Electronic Services, Wiesbaden 2002, S. 3—41.
Zurück zum Zitat Chen, Z./ Dubinsky, A. J. (2003): A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation, in: Psychology and Marketing, 20, 4, pp. 323–347. CrossRef Chen, Z./ Dubinsky, A. J. (2003): A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation, in: Psychology and Marketing, 20, 4, pp. 323–347. CrossRef
Zurück zum Zitat Gummerus, J./ Pihlström, M. (2011): Context and Mobile Services’ Value-in-use, in: Journal of Retailing and Consumer Services, 18, 6, pp. 521–533. CrossRef Gummerus, J./ Pihlström, M. (2011): Context and Mobile Services’ Value-in-use, in: Journal of Retailing and Consumer Services, 18, 6, pp. 521–533. CrossRef
Zurück zum Zitat Heinonen, K. (2004): Reconceptualizing Customer Perceived Value: The Value of Time and Place, in: Managing Service Quality, 14, 2, pp. 205–215. CrossRef Heinonen, K. (2004): Reconceptualizing Customer Perceived Value: The Value of Time and Place, in: Managing Service Quality, 14, 2, pp. 205–215. CrossRef
Zurück zum Zitat Holbrook, M. B. (1996): Customer Value — A Framework For Analysis and Research., in: Advances in Consumer Research, 23, 1, pp. 138–142. Holbrook, M. B. (1996): Customer Value — A Framework For Analysis and Research., in: Advances in Consumer Research, 23, 1, pp. 138–142.
Zurück zum Zitat Holbrook, M.B. (2006): Rosepekiceciveci versus CCV, in: Lusch, R. F./ Vargo, S. L. (Eds.): The Service-dominant Logic of Marketing: Dialog, Debate, and Directions, New York, pp. 208–223. Holbrook, M.B. (2006): Rosepekiceciveci versus CCV, in: Lusch, R. F./ Vargo, S. L. (Eds.): The Service-dominant Logic of Marketing: Dialog, Debate, and Directions, New York, pp. 208–223.
Zurück zum Zitat Irwin, J. R./ McClelland, G. H. (2001): Misleading Heuristics and Moderated Multiple Regression Models, in: Journal of Marketing Research, 38, 1, pp. 100–109. CrossRef Irwin, J. R./ McClelland, G. H. (2001): Misleading Heuristics and Moderated Multiple Regression Models, in: Journal of Marketing Research, 38, 1, pp. 100–109. CrossRef
Zurück zum Zitat Kim, H.-W./ Chan, H. C./ Gupta, S. (2007): Value-based Adoption of Mobile Internet: An Empirical Investigation, in: Decision Support Systems, 43, 1, pp. 111–126. CrossRef Kim, H.-W./ Chan, H. C./ Gupta, S. (2007): Value-based Adoption of Mobile Internet: An Empirical Investigation, in: Decision Support Systems, 43, 1, pp. 111–126. CrossRef
Zurück zum Zitat Kleijnen, M./ de Ruyter, K./ Wetzels, M. (2007): An Assessment of Value Creation in Mobile Service Delivery and the mMderating Role of Time Consciousness, in: Journal of Retailing, 83, 1, pp. 33–46. CrossRef Kleijnen, M./ de Ruyter, K./ Wetzels, M. (2007): An Assessment of Value Creation in Mobile Service Delivery and the mMderating Role of Time Consciousness, in: Journal of Retailing, 83, 1, pp. 33–46. CrossRef
Zurück zum Zitat Lambrecht, A./ Skiera, B. (2006): Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases, in: Journal of Marketing Research, 43, 2, pp. 212–223. CrossRef Lambrecht, A./ Skiera, B. (2006): Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases, in: Journal of Marketing Research, 43, 2, pp. 212–223. CrossRef
Zurück zum Zitat Leung, L./ Wei, R. (2000): More Than Just Talk on the Move: Uses and Gratifications of the Cellular Phone, in: Journalism & Mass Communication Quarterly, 77, 2, pp. 308–320. CrossRef Leung, L./ Wei, R. (2000): More Than Just Talk on the Move: Uses and Gratifications of the Cellular Phone, in: Journalism & Mass Communication Quarterly, 77, 2, pp. 308–320. CrossRef
Zurück zum Zitat Lusch, R. F./ Vargo, S. L. (2006): Service-dominant Logic: Reactions, Reflections and Refinements, in: Marketing Theory, 6, 3, pp. 281–288. CrossRef Lusch, R. F./ Vargo, S. L. (2006): Service-dominant Logic: Reactions, Reflections and Refinements, in: Marketing Theory, 6, 3, pp. 281–288. CrossRef
Zurück zum Zitat Macdonald, E. K./ Wilson, H./ Martinez, V./ Toossi, A. (2011): Assessing Value-in-use?: A Conceptual Framework and Exploratory Study, in: Industrial Marketing Management, 40, 5, pp. 671–682. CrossRef Macdonald, E. K./ Wilson, H./ Martinez, V./ Toossi, A. (2011): Assessing Value-in-use?: A Conceptual Framework and Exploratory Study, in: Industrial Marketing Management, 40, 5, pp. 671–682. CrossRef
Zurück zum Zitat Okazaki, S./ Mendez, F. (2013): Perceived Ubiquity in Mobile Services, in: Journal of Interactive Marketing, 27, 2, pp. 98–111. CrossRef Okazaki, S./ Mendez, F. (2013): Perceived Ubiquity in Mobile Services, in: Journal of Interactive Marketing, 27, 2, pp. 98–111. CrossRef
Zurück zum Zitat Payne, A./ Storbacka, K./ Frow, P. (2008): Managing the Co-creation of Value, in: Journal of the Academy of Marketing Science, 36, 1, pp. 83–96. CrossRef Payne, A./ Storbacka, K./ Frow, P. (2008): Managing the Co-creation of Value, in: Journal of the Academy of Marketing Science, 36, 1, pp. 83–96. CrossRef
Zurück zum Zitat Pihlström, M./ Brush. G. J. (2008): Comparing the perceived Value of Information and Entertainment Mobile Services, in: Psychology & Marketing, 25, 8, pp. 732–755. CrossRef Pihlström, M./ Brush. G. J. (2008): Comparing the perceived Value of Information and Entertainment Mobile Services, in: Psychology & Marketing, 25, 8, pp. 732–755. CrossRef
Zurück zum Zitat Pura, M. (2005): Linking perceived Value and Loyalty in Location-based Mobile Services, in: Managing Service Quality, 15, 6, pp. 509–538. CrossRef Pura, M. (2005): Linking perceived Value and Loyalty in Location-based Mobile Services, in: Managing Service Quality, 15, 6, pp. 509–538. CrossRef
Zurück zum Zitat Sandström, S./ Edvardsson, B./ Kristensson, P./ Magnusson, P. (2008): Value in Use Through Service Experience, in: Managing Service Quality, 18, 2, pp. 112–126. CrossRef Sandström, S./ Edvardsson, B./ Kristensson, P./ Magnusson, P. (2008): Value in Use Through Service Experience, in: Managing Service Quality, 18, 2, pp. 112–126. CrossRef
Zurück zum Zitat Shankar, V./O Driscoll, T./Reibstein, D. (2003): Rational Exuberance: The Wireless Industry’s Killer, in: Strategy and Business, 31, pp. 68—77. Shankar, V./O Driscoll, T./Reibstein, D. (2003): Rational Exuberance: The Wireless Industry’s Killer, in: Strategy and Business, 31, pp. 68—77.
Zurück zum Zitat Sheth, J. N./ Newman, B. I./ Gross, B. L. (1991): Why We Buy What We Buy: A Theory Of Consumption Values, in: Journal of Business Research, 22, 2, pp. 159–170 CrossRef Sheth, J. N./ Newman, B. I./ Gross, B. L. (1991): Why We Buy What We Buy: A Theory Of Consumption Values, in: Journal of Business Research, 22, 2, pp. 159–170 CrossRef
Zurück zum Zitat Sweeney, J. C./ Soutar, G. N. (2001): Consumer Perceived Value: The Development of a Multiple Item Scale, in: Journal of Retailing, 77, 2, pp. 203. CrossRef Sweeney, J. C./ Soutar, G. N. (2001): Consumer Perceived Value: The Development of a Multiple Item Scale, in: Journal of Retailing, 77, 2, pp. 203. CrossRef
Zurück zum Zitat Wang, H.-Y./ Liao, C./ Yang, L.-H. (2013): What Affects Mobile Application Use? The Roles of Consumption Values, in: International Journal of Marketing Studies, 5, 2, pp. 11–22. CrossRef Wang, H.-Y./ Liao, C./ Yang, L.-H. (2013): What Affects Mobile Application Use? The Roles of Consumption Values, in: International Journal of Marketing Studies, 5, 2, pp. 11–22. CrossRef
Metadaten
Titel
Apps as Crucial Value Components and their Impact on the Customer Experience
verfasst von
Dipl.-Kfm. Moritz Asche
Prof. Dr. Henning Kreis
Publikationsdatum
01.10.2014
Verlag
Springer Fachmedien Wiesbaden
Erschienen in
Marketing Review St. Gallen / Ausgabe 5/2014
Print ISSN: 1865-6544
Elektronische ISSN: 1865-7516
DOI
https://doi.org/10.1365/s11621-014-0402-7