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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Assessment of the Impact of Distribution Channel Conflict on Channel Efficiency — Few Improvised Conceptual Models for Various Conflict Resolution Strategies.
verfasst von : Ramendra Singh
Erschienen in: Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
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The purpose of this article is to enhance the understanding of the direct effect of channel conflicts on channel efficiency, which has hitherto been studied more from control perspective in research on distribution channels. While channel conflict is a well researched construct and its relationship with channel efficiency explored a lot in previous literature, the moderating effect of the conflict resolution strategies on the channel efficiency is largely fragmented in the channel literature. Marketing channels have been conceptulaised as interorganizational systems or a “super organization”, implying thereby that channels behave like complex social organizations or a social action system.