Assessment of Trust Level in Digital Economy

In the current study, a unique dataset is used that represents the trust of households and individuals in the digital economy, so-called e-trust. On the basis of that, the level of e-trust of the selected countries is calculated. The study covers almost all EU countries and Iceland. France and Romania are excluded from the research due to missing data. A multi-criteria approach was employed to assess trust in the digital economy in a two-step procedure combining CRITIC and COPRAS techniques used for weighting and aggregation. The sample consists of 26 countries; the study is built on six indicators provided in the Eurostat ICT Trust, Security, and Privacy database. As a result, countries’ prioritisation regarding trust in the digital economy is presented. The outcomes revealed that the highest level of e-trust is in Ireland and Belgium, while in Iceland, the Netherlands, Cyprus, Germany, Luxembourg, Sweden, and Estonia, this level could be considered average.