Assuming corporate responsibilities in lawless situations: case study of a news media organization

Corporate responsibility is considered the “epitome of corporate ethics.” In “the balanced concept of the firm,” a corporation is seen as a moral agent that has a balanced approach to managing three interrelated and equally important responsibilities viz. economic, social, and environmental. The case study aims to advance our understating of the “triple bottom line approach to CSR” by showing how a news media organization committed itself to dispensing its corporate responsibilities despite facing lawless situations. Through a detailed study of organizational records and interviews with the top management of the organization, we found that Prabhat Khabar could reap rich benefits for its stakeholders by engaging in role-related work (i.e., performing journalistic duties) and following business practices that were innovative, contextually appropriate, and ethically correct. As Prabhat Khabar’s growth happened in a market that was adverse to business activities, we believe that its story would act as a role model function of corporate conduct in emerging economies. Moreover, it would help organizations understand how to commit themselves to corporate responsibilities in unfavourable circumstances.